Ericka saurit; From Interiors to Icons: Branding with Purpose
Ericka Saurit
In this engaging and insightful episode of Word of Mouth, host Ken Lewis welcomes Ericka Saurit, a seasoned designer-turned-brand-strategist with 25 years of global experience. Ericka shares her compelling journey from interior designer to global brand expert, working with industry-shifting brands like Airbnb, Procter & Gamble, and Estée Lauder.
Together, they explore how Ericka’s love of storytelling and deep understanding of design helped her create a signature branding framework known as E3 — Extraordinary Positioning, Emotional Resonance, and Experiential Touchpoints. She explains how understanding your “why” and connecting emotionally with your audience creates a powerful brand that resonates and endures.
SHOW NOTES
How Ericka’s fine arts and design background led to brand strategy
The challenges creatives face when marketing their own business
The origin and deep dive into Ericka’s E3 Branding Framework:
Why interior design has a branding problem — and how to fix it
How great branding can shift not just perception, but business growth
Join us as Ericka shares her inspiring journey from interior design to helping creatives find clarity, confidence, and connection through story-driven branding. If you're ready to see your work in a whole new light, this is the episode you won’t want to miss.