Legacy Classic Furniture: Home Furniture Outfitters; Growth with Purpose
As the furniture market evolves and more brands are transitioning to a direct to consumer method, long standing names are evolving too; bringing their furnishings to customers from the convenience of their homes.
The transition furniture brands are making to keep up with the changing demands in their industry is similar to our own evolution at Johnny Davis Digital Solutions. What began as a company built on print marketing, has evolved to a primarily digital platform.
The key to meeting new demands as a business in ever-changing markets is being intentional.
What being intentional means at Johnny Davis Digital Solutions is putting thought into every move we make and ensuring that those decisions have our client’s happiness in the forefront. This is how the team at Legacy Classic Furniture created their latest Home Furniture Outfitters concept.
Our team had the opportunity to work with Chris, Neill, and Aaron with the Legacy family, to provide lifestyle imagery, showcasing the new line of turn-key furnishings solutions.
Legacy is providing the quality modern casual design they are known for with your value in mind.
The Legacy Home Furniture Outfitters (HFO) line includes everything you need to furnish your home; accent seating, occasional furnishings, dining, office, bedroom and upholstered beds; in easy to assemble packaging, no tools required.
“As part of the Samson Marketing portfolio of brands, we are leveraging our global expertise in furniture design, sourcing, manufacturing and distribution to benefit our retailers who have growing omnichannel businesses,” said Neill Robinson, President and CEO of Legacy.
The benefit of furniture you can assemble at home is a lower price for the consumer. By putting in the little bit of time and effort it takes you to assemble your own pieces; customers save money and gain the convenience of never leaving their home.
“The goal is to make this a turn-key, seamless, high-conversion business offering incremental sales for retailers,” Robinson said, noting that HFO will provide “great packaging, photography and digital assets like room, silo and detail images” and will warehouse the line in North Carolina, ready to ship in 48 hours after order via FedEx or UPS, with no need for furniture retailers to open or deluxe the furniture.
With casual and affordable designs, the HFO line is aimed at “a younger demographic or downsizing adults in townhomes, starter homes, apartments, vacation homes, urban living and guest rooms,” said Aaron Hedges, Director of E-commerce for Legacy. Average retail price points for sofas are $599, and the all-in-one upholstered beds average $300. Hedges added that HFO “has 40 key SKUs on order now that will be in stock in July 2022.”
With the introduction of their HFO concept, Legacy is blending convenience without compromising on quality. This idea of never compromising quality no matter how you are evolving to keep up with market trends resonates with our own values,
At Johnny Davis; just as with Legacy we are a company who prides ourselves in evolving and always learning, but with intention and a commitment to quality always at the forefront.
Legacy’s HFO line will debut in a 3,500-square-foot showroom dedicated to over 100 products in accessorized room vignettes within Legacy’s freestanding Uwharrie Road Showplace, and is featured on a dedicated website at http://www.homefurnitureoutfitters.com/. “We are building HFO for today’s digital world through integrated platforms, quick shipping and on-trend furniture,” Hedges said. “With the acceleration of the e-commerce space HFO will be a key factor in building the future of Legacy.”